What motivates a prospective client to travel to it-sa almost exclusively because of SECUINFRA? In this case: a complex inquiry regarding Microsoft Managed Detection and Response (MDR)—and an AI that had recommended us as a particularly well-suited partner for the task. It was a remarkable encounter that helped shape our trade show presence in Nuremberg in 2026.
The it-sa Expo&Congress is one of the most important platforms for dialogue on IT security. For us, it once again served as a meeting place this year for concrete projects, new contacts, and reunions with long-standing partners. Our booth was very well attended on every day of the event. Particularly valuable was the mix of new prospects, existing customers, and partners, as well as their positive feedback on SECUINFRA and our collaboration.
The visit by a delegation from a commercial vehicle company with approximately 12,000 employees also demonstrated how specifically companies seek support for their cyber defense. SECUINFRA was already on the company’s shortlist of Microsoft MDR providers. During a face-to-face meeting, we were able to showcase our expertise and discuss their specific requirements.
Our prime booth location at TeleTrusT and the excellent on-site service provided the perfect setting for these encounters. At the same time, there was still room for what has made it-sa special for us for years: the personal interaction within a closely-knit industry—professionally challenging yet as familiar as a class reunion.
We would like to thank all visitors, customers, and partners for their trust, the open discussions, and three eventful days at the trade show. With plenty of momentum and exciting opportunities for collaboration, we look forward to continuing our dialogue!
